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PITATA has released the PITATA Smart Chalkboard, a chalkboard-style impression pad using their latest impression technology, available worldwide at a limited price of USD 399 (retail USD 550). The board is compatible with PITATA's app ecosystem and related products, and attendees can pre-order for pickup at Magic Live 2026 (Aug 2–5) using code PICKUPLIVE26; pre-orders close July 20, 2026.
Penguin Magic is promoting Back Off, a new card-effect that mixes monte and an ambitious card for surprising, spectator-grab-friendly reactions. The product is currently offered for $10 and includes both red and blue Bicycle gimmicks, with a performance video available on the product page. Endorsements from Michael Wood and Matthew Peters are quoted in the announcement.
Vanishing Inc. has reissued The Collected Works of Alex Elmsley in two volumes, together running nearly 1,000 pages of card routines, techniques, and theory. The set collects many of Elmsley’s classic effects—including “Flight to Witch Mountain,” “Twister’s Flush,” “Between Your Palms,” and “Point of Departure”—and is available now from Vanishing Inc.
Electricks Kft. warns that most Summer Sale items have sold out and what remains is limited and will not be restocked; the sale closes Sunday evening (Budapest time), about 24 hours from the email. The newsletter lists remaining products, discounts, sale prices, and stock counts, plus a note that orders earn Prestige loyalty points.
Vanishing Inc. has added a new Dominique Duvivier Masterclass to its Masterclass & VI Studio offering, featuring 21 complete routines and in-depth technique instruction. Highlights include routines such as “The Three Bets,” a two-Queen Sandwich routine, “Impossible Journey,” and a lapping-focused piece called “Running Gag,” plus a live Q&A. The Masterclass is available to buy individually or via Vanishing Inc. ’s subscription (new subscribers can try it for $1).
TCC Magic announces Arraignment, a close-up coin-to-bill effect by Josh Janousky that visibly transfers a coin portrait onto a borrowed one-dollar bill. The release includes a high-precision gaff coin, modular teaching methods (sightline-friendly for bars, restaurants, and street work), three bonus routines, a retail price of $59. 90 with a special price of $49. 90 until July 25, and a free Thumb Tip with complete set orders.
PITATA will be at Magic Live 2026 (Las Vegas, Aug 2–5) and is accepting pre-orders for in-person pickup at the TCC Magic Booth; orders must be placed by July 20, 2026. Use code PICKUPLIVE26 for 25% off and free shipping for self-pickup; non-attendees can use code LIVE26 for 15% off online orders. Featured products include the PITATA Smart Chalkboard, Photo Prediction, Wondrous Light, and Infinite Tag.
Vanishing Inc. extended Magifest 2027 early-bird pricing through Monday and revealed most of the convention lineup, including Brian Curry, Dana Pleasant, Siegfried Tieber, John Shryock, Lloyd Barnes, Margaret Steele, and Kevin King. The announcement teases a Guest of Honor (a leading mentalist) and warns that ticket prices rise $50 after the early-bird deadline.
Henry Harrius says he recently completed a collaborative shoot with Haim Goldenberg on cube magic and is preparing to debut unreleased material at the Thailand Magic Art Festival this month. He explains his “25% Rule” for introducing new material in performance and lists OPTIX PRO by Tobias Dostal & Henry Harrius ($99) available from his shop.
Penguin Magic is promoting The Shrinking Penny, a new custom-minted metal miniature coin gimmick that creates a hands-off shrinking coin effect when you cast a shadow over a borrowed penny. The stunt is presented as highly reaction-generating and includes a product demo on the Penguin Magic product page. The newsletter also mentions a limited-time $1 Penguin Cash Back reward for eligible product reviews.